Marybeth Hicks

I have joked for years that MTV is destroying civilization as we know it. Then, the network gave us “Jersey Shore,” and proved my joke wasn’t funny, it was true.

Now, I’m convinced the people at MTV actually sit around a conference table and ponder the question: How can we exploit and corrupt the innocence and morality of an entire generation?

Earlier this week, ran a story about a casting call posted on a site called, which lists opportunities to appear on reality TV shows. This one was for a proposed MTV show titled “Losing It,” in which participants (required to be 18 or older) would allow themselves to be filmed as they embarked on a journey to lose their virginity.

“Do you want to take things to the next level?” the post asked. “Like, are you ready to hand over your V Card? Or do you have a friend who is ready to lose it?”

Reassuringly, the casting call promised that filming would not include the act itself. Such a sacrifice on MTV's part, considering the ratings that could be achieved by following a newbie into the bedroom.

Yet this is what now can be considered MTV's sense of boundaries. You’ll only be exploited to a point.

Fast forward to Tuesday. The casting call has “expired or been removed.” Since it wasn’t set to expire until May 28, it’s safe to assume MTV took the hint from the disgusted reactions across the blogosphere and Twitterverse to such a grotesque concept for a TV show.

MTV's bad taste is now the stuff of legends. After all, this is the cable network that gave us “The Hard Times of RJ Berger,” a short-lived “teen sex comedy” about a nerdy 15-year-old whose claim to fame is a notoriously large sex organ.

But bad taste and the “entertainment” it produces aren’t nearly as egregious as MTV's utter lack of social responsibility.

Media is now considered a “sexual super peer,” especially for adolescent girls. This means girls look to media for guidance and information about sexual behavior and practices. The American Psychological Association, in a 2007 report from its Task Force on the Sexualization of Girls, stated emphatically that media is primarily responsible for sending consistently negative messages about sex that serve to corrupt girls’ sexual innocence and define themselves in sexual terms.

Marybeth Hicks

Marybeth Hicks is the author of Don't Let the Kids Drink the Kool-Aid: Confronting the Left's Assault on Our Families, Faith, and Freedom (Regnery Publishers, 2011).