Our culture has become celebrity-obsessed. Too often, what’s cool is more important than what is right.
Unfortunately, we live in a world where our President calls Sandra Fluke on the phone, but ignores the families of Benghazi. Where he immediately comments on a basketball player coming out as gay, but has to read in the paper about his IRS targeting conservatives. Where the office of the President of the United States puts out memes to promote policy positions, but doesn’t meet with members of Congress or the media to discuss those proposals.
To some in an older generation who are used to seeing the presidency treated with respect, this is jarring. To a generation more used to seeing Obama yukking it up on a late night talk show or on Comedy Central than working in the Oval Office, it’s perfectly normal.
The millennial generation is one that communicates in texts, tweets, and Snapchat. Not only do we want to consume information quickly, we also want to be entertained. So, how do conservatives communicate our message in a quick, simple way that will resonate with youth?
The short answer: Internet memes (defined by Techopedia as an activity, concept, catchphrase or piece of media that gains popularity and spreads rapidly via the Internet.)
2012 has been called “the meme election.” Instead of iconic debate moments or television commercials being what stood out in people’s minds (think George H. W. Bush looking at his watch, Al Gore sighing, or John Kerry windsurfing), it was viral images of binders, Big Bird, and bayonets online.
What pro-Obama forces were able to do in the last election cycle was turn Mitt Romney’s legitimate talking points (He sought out strong women to work in his administration; We shouldn’t borrow money from China to fund PBS; and Obama is wrong about bayonets still being used in our military) into a laughingstock.