Stephen Drucker, the creator of the New York Times Sunday "Styles" section who after steering Martha Stewart Living is now editor-in-chief of House Beautiful, says the "whole subject of 'green' wants to make the top of my head come off."
Lecturing at the Corcoran Gallery of Art, Mr. Drucker said "green is complicated" and "comes around every thirty years."
For proof, he displayed an entirely "green issue" of House Beautiful devoted to the environment dated October 1949. "The Scientists Behind Climate Control," blared one of the headlines 60 years ago. Another: "How to Fix Your Private Climate." One article suggested Americans move to the suburbs to escape "indoor pollution."
A green issue of House Beautiful was also published in 1979, asking: "Energy: Oil, Sun or Wind?"
On the same day this columnist attended Mr. Drucker's lecture, Katherine Bagley of the Columbia Journalism Review (CJR) wrote: "Another year, another Earth Day, another wave of 'Green Issues' on newsstands … or not. After three years, the springtime fad seems to have run its course, with a number of magazines cancelling and cutting back their special editions on the environment."
She suggested “green fatigue” has swept the nation. Indeed, only last year CJR reported that the number of special environment issues had nearly doubled since 2007.
"This year, the tide turned mightily," she wrote, with Outside, Vanity Fair, Discover, Mother Jones and others canceling green issues. Time and Newsweek even stepped back. Only U.S. News & World Report, Miss Bagley reported, produced "this year's only truly cover-to-cover green issue."
POLITICS ON FILM
It might not have the star power or glitz of Sundance and Cannes, but in this increasingly politically charged culture of ours, the world's top moviemakers - in surprising numbers - have embraced Washington's first-ever political film festival to be held May 7-10.
"We are excited with the response from filmmakers - almost 100 film submissions from around the country and the world. And for an inaugural event that is quite humbling," Gayle Osterberg, co-chairwoman and chief operating officer of the Politics on Film festival, tells Inside the Beltway.
The former vice president of corporate communications for the Motion Picture Association of America (MPAA) says up to 15 films have been selected for screening during the festival. "We will announce them on Tuesday ... and we are really excited about all of them," he says.
John McCaslin is a contributing columnist on Townhall.com and author of Inside The Beltway: Offbeat Stories, Scoops, and Shenanigans from around the Nation's Capital .
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