In addition to being guests on my radio show yesterday, that is?
Each is thinking long and hard about the spreading disruption brought about by the new media revolution.
Christensen, long known as the guru of "disruptive innovation," applies the theories associated with fundamental change to personal life in "How Will You Measure Your Life?", a new book he has co-authored with James Allworth and Karen Dillon.
And Hyatt has studied all the storms that have broken upon publishing and condensed all the lessons he has learned about marketing and product sales into Platform: Get Noticed In A Noisy World.
Put all three on the same radio show and you have a blockbuster of information and transformative thinking. You could access all of that content in podcast form if you subscribed to the Hughniverse, and some of it in transcribed interview form --Brooks and Christensen-- if you visit my website.
But the best way to hear it is in real time, mixed with callers to provoke as well as time to reflect during commercials, news and weather --critical evaluative time as well as a link to interesting and valuable products and services. A three hour oasis in the middle of a media desert.
As Brooks and I discuss specifically and Christensen obliquely, talk radio is the only place you will get such an option. The rest of broadcast media is quickly dying off because the options competing for attention span are so many and varied. Cable --poor CNN, now the graveyard of ratings success-- is sinking fast, swarmed by an army of competitors that move much more quickly and with much more depth.
But if you are in your car, you must listen to audio of some sort or be breaking the law in most places. And the best kind of audio --the addictive kind-- is both interactive and enriching, substantive and funny, startling and useful.
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