The late fashion icon Gabrielle ‘Coco’ Chanel once said, “In order to be irreplaceable one must always be different.”
Our culture is hostile to righteous, confident, strong women today. The hypersexualized, dominant female is the archetype found in media and entertainment. Female victimhood is celebrated and independence is shunned. Media outlets -- especially women’s magazines -- shy away from offering women alternative choices.
Nevertheless, one magazine is trying to fill the void.
Enter Verily Magazine.
Verily Magazine’s tagline reads, “Less of who you should be, more of who you are.” It strives to be a magazine that caters to all women -- whether they are single, newly married, or young mothers. Its content encourages women to desire a stable marriage and family if they choose. Its content also offers tips on achieving a healthy balance between work and life while looking and feeling confident. Ideally, it aims to contrast magazines “whose tones can be saccharine sweet, hypersexual, or aggressive.”
Verily Magazine co-founder and Style Editor Janet Sahm says the magazine departs from conventional magazines by uplifting -- not bringing down -- women.
Sahm wrote in an email, “Verily seeks to uplift every woman who flips through its pages by showcasing fresh images and strong content that celebrates the best of who they are. By featuring fashion that is worthy of the woman, relationship advice that goes beyond sex-tips, and thoughtful culture and lifestyle journalism, we’re creating a space to inspire women to live the happy, healthy, integrated lives they want to lead.”
She added, “Women want more when it comes to what they read and look to for inspiration. Even if they are buying typical fashion magazines off the newsstands, they’re reading them with a grain of salt.”
Women, Sahm added, want to feel comfortable in their skin. Most women’s magazines embrace the superficial and discourage the natural. Verily seeks to capture natural beauty.
“Something isn’t quite right when it comes to the media’s portrayal of what is deemed beautiful, successful, and desirable for women. A recent study indicates that 75% of young women feel worse about themselves after 3 minutes of reading a fashion magazine,” added Sahm.
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