The Obamas have had few more obsequious media allies than NBC's Jimmy Fallon. Now that he's taking over the hallowed ground of "The Tonight Show," Fallon's proven ability to spread his reach into viral videos on YouTube promises to become even more politically potent.
Fallon's Obama-friendly sketches and interviews have become immediate "news" grist for the Comcast corps at NBC and MSNBC. The same sensation happens when Fallon is ripping into a Republican.
Just as NBC and MSNBC were tearing Gov. Chris Christie apart over "Bridgegate," Fallon joined this political crusade by bringing on liberal rock star Bruce Springsteen for a jokey version of the hit "Born to Run."
Fallon and Springsteen sang clumsy lyrics that Christie was "killing the working man who is stuck in Governor Chris Christie's Fort Lee, New Jersey traffic jam." The YouTube video went viral, while the media played it up as another nail in the coffin they were building for Christie's career.
The NBC press agents are trying to paper over Fallon's political tilt. A Parade Magazine profile on Feb. 16 oozed that Fallon "persuaded Brad Pitt to yodel, President Obama and Mitt Romney to 'slow jam the news,' and Tom Cruise to crack raw eggs on his noggin." But why pretend?
In 2012, Fallon's "slow jam" with Obama featured the president trying to sell his allegedly wonderful plans for college loans, and Fallon followed up by uttering in a low voice, "Awww yeah. You should listen to the president. Or as I like to call him, the Preezy of the United Steezy."
After Obama trotted out campaign attacks against Republicans, accusing them for raising interest rates on students to keep taxes low for billionaires, Fallon added: "Mmm, mmm, mmm. The Barack Ness Monster ain't buying it." Singer Tariq Trotter then sang in tribute: "He's the POTUS with the mostest!"
Fallon ended this spectacle later by stating the ridiculous: "We don't take sides politically on this show." It's worse than that. Obama invited himself. Fallon excitedly described on "Today" afterward how "the White House called us" about doing the skit. Matt Lauer asked: "He booked himself on your show?" Fallon gushed: "The president booked himself."
Try to imagine a conservative Republican attempting to pull this off.