Brent Bozell
Adweek reporter Katy Bachman obviously doesn't know how silly she sounds. She recently passed along the intelligence that TV and movie industries would be "fulfilling a promise made to Vice President Joe Biden that they would be part of the solution to curb gun violence." They've taken the Newtown massacre to heart and toned down the violence of TV and movies?

That's something they promise after every mass shooting. Sometimes they actually act on the promise. For a day. Maybe two. And as soon as the heat is off, it's back to business as usual.

No, this time it's even less. They are simply recycling ridiculous old ads telling parents to be the "boss" of their children and it's considered "news." Bachman isn't enough of a jaded reporter to capture the sheer corporate cynicism she was peddling on Hollywood "solutions" to crime.

This is sort of like a factory that pollutes the local river and then considers it a "solution" to put out an ad campaign telling parents to buy their children waders that they were selling so the children could enjoy the river. Then the waders are full of holes. That's the way America's entertainment factory works. Hollywood came out of a phony-baloney meeting with Biden in January making a phony-baloney promise that they would work harder to sell the "tools" that would help parents block programming that could be too sexual or violent or profane. Their self-protective TV ratings system blocks almost nothing. To call it a bad joke is an insult to bad jokes.

The Parents Television Council decided to demonstrate the insincerity of the TV networks about depictions of violence. They watched a month of primetime programming from Jan. 11 (the day after the Biden meeting) through Feb. 11. Out of 392 total programs that aired during the study period, 193 of them (almost half) contained violence; and 121 of them (nearly one-third) contained gun violence.

As for the ratings system, every single program that contained violence (including the gunplay) during the study period was rated either TV-PG or TV-14. Nothing was ever found to be for "mature audiences only." ABC and NBC failed to provide reliably the "V" descriptor for violence.

CBS easily wins a competition for the most violent network in that month. In 92 CBS shows, there were 57 with violence, and 50 of those with gun violence. They showed 322 violent scenes.

Brent Bozell

Founder and President of the Media Research Center, Brent Bozell runs the largest media watchdog organization in America.
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