MTV is now trying to lure young viewers with a saucy sex show in the "advice" category. They didn't reach for Dr. Drew or God forbid Dr. Ruth or an actual doctor of anything. They turned to filthy sex columnist and gay activist Dan Savage.
The new show is called "Savage U," and it documents Savage touring college campuses to offer snarky/smutty advice to college students. This is MTV's libertine ideology pitched right at children, and Savage is blunt about how he'll be going around the parents.
Savage explained to the Los Angeles Times that, "The idea is we're going to talk to these kids whether the parents want us to or not...It is an aggressive act. It's not just feel-good, wishy-washy nonsense." In other words, there's no room for virtue here. When a college boy says he wants to know a woman's personality before engaging in sex, co-host Lauren Hutchinson says, "Well, your mom's not watching this TV show, so what do you really think?"
MTV wants us to know that Savage's homosexuality makes him more qualified as a sex therapist. Exaggeration? In an online promo, Savage boasts "straight people correctly intuit that gay people know more about sex than they do."
The show begins with the disclaimer "Dan and Lauren are not licensed therapists. Dan isn't even a licensed driver." Still, they call it "a crash course in the real sex ed." But this isn't sex education. It's just provocative, raunchy sex chatter, complete with lots of shots of shocked faces and laughter. It's much more entertainment than education.
Savage's first stop on the show is the University of Maryland. A small crowd there has gathered to giggle at his advice. He starts by reading cards from the audience. "Do guys really expect girls to remove all their pubic hair? And does that mean I have to do it?" Har-har.
Savage answers: "You should style your vulva however it is you want to style your vulva." Brilliant.
But just in case, the next ad break included a commercial for the Norelco Bodygroom Pro. There was also an ad for Axe dandruff shampoo that ends with a young man surrounded by three girls wearing just towels. MTV's selling sex at almost every moment.