There was a small but revealing moment on the final night of the editorial
writers' convention here in Little Rock not long ago. Our distinguished
guest speaker of the liberal persuasion was waxing nostalgic for the heady
time when the old Fairness Doctrine ruled the airwaves and all was right
with the world of broadcast opinion. For in those days impartial government
bureaucrats enforced the rule that, for every opinion voiced on radio and
television, equal time had to be allotted to its opposite, and all was right
with the world.
It all sounds fair enough - like so many abstract doctrines - if you didn't
have to live with it. To appreciate, and apprehend, how the "Fairness"
Doctrine really operated, just listen to one of my heroes in this business -
Nat Hentoff, a true liberal who's seen it all in his couple of lifetimes in
Medialand:
"I was in radio under the reign of the Fairness Doctrine, at WNEX in Boston
in the 1940s and early '50s," he remembers. And being Nat Hentoff, he
naturally aired a few of his opinions from time to time. Uh oh. "Suddenly
Fairness Doctrine letters started coming in from the FCC and our station's
front office panicked. Lawyers had to be summoned, tapes of accused
broadcasters had to be examined with extreme care; voluminous responses had
to be prepared and sent. After a few of these FCC letters, our boss
announced that there would be no more controversy of any sort on WMEX. We
had been muzzled."
The Unfairness Doctrine had claimed another victim. Which was just the way
the mainstream media wanted it. Why debate others' ideas when it was so much
easier to stifle them with lawyer letters?
It was a deliberate strategy. To quote one of the Democratic Party's
apparatchiks back then, Bill Ruder: "Our massive strategy was to use the
Fairness Doctrine to challenge and harass the right-wing broadcasters, and
hope that the challenges would be so costly to them that they would be
inhibited and decide it was too costly to continue."
It worked. Broadcast opinion was soon largely reserved for the right people
with the right opinions, that is, moderately leftish ones. Or what our guest
speaker called "legitimate" news outlets - like the New York Times instead
of all those loudmouths agitating over the airwaves.
The gamut of political opinion on the television networks, all three of them
in those pre-cable days, ran roughly from center to left-of-center.
This is the period today's nostalgic gliberals refer to as The Golden Age of
television news. Golden for their opinions, anyway. At a time when the tube
was still the dominant, shaping medium, ABC, NBC and CBS were the holy
trinity. Any other viewpoint was considered less than respectable, even
heretical, or just ignored. Which was easy to do if they couldn't be aired.
There was but one Truth in those days and Walter Cronkite was its prophet.
They called him the most trusted man in America, and doubtless he was, for
though he had imitators, he had no real competition. How things have
changed. Mr. Cronkite tried writing a syndicated column not long ago and it
fell flat. Continued... |