NBC's Steve Kornacki Throws Cold Water on Kamala Harris' Chances
There Was Reportedly a 'Palace Coup' Raging Within the Biden White House
Whistleblower: Snipers Were Stationed on the Roof During Trump Rally But Left Due...
Joe Biden's Weird, Failure-Filled Presidency Is Finally Dead
Democrats Are Owned By Rich Donors
The Secret Service's Day Of Reckoning: What Kim Cheatle's Evasion Means For America
The Soviet Playbook to Dismantle Christianity & Take Over Culture
The Most Important 42 Miles in American Politics
Where Does Joe Biden Rank Among America's Worst Presidents?
How Can They Stay With Her, How Can They Dump Her?
An Inside Track For Mike Carey if Vance Moves on to VP
His Fight for Our Lives
Kamala Harris: Climate Alarmist, Energy Luddite
Operation Boomerang
Harris Is Biden 2.0 or Worse
Tipsheet

Rand Paul's Millennial Strategy

Tuesday afternoon, Sen. Rand Paul (R-KY) officially announced his bid for the White House in 2016. But since his 2013 filibuster brought him into the conservative limelight, he’s been killing it with the millennial crowd.

Advertisement

Approximately 36 percent of eligible voters in 2016 will be a part of the millennial generation, according to a study from the Center for American Progress. For any candidate, winning over the hearts of young and passionate Americans will be key.

“My generation is not comprised of the traditional electorate, and Rand Paul is not a traditional politician,” said a college student who spoke at Paul’s announcement rally in Louisville Tuesday.

Paul has already made waves with millennials: he has topped the CPAC straw poll since 2013 with support from the 18-25 crowd, which makes up about half of conference attendees. More than a year ago, as Paul took the stage for his CPAC 2014 address, a crowd clad in red “Stand with Rand” t-shirts stood chanting “President Paul! President Paul!”

He paid particular homage to the tech savvy crowd in his 2013 speech:

“The ‘Facebook generation’ can detect falseness and hypocrisy a mile away,” he said. “They want leaders that won’t feed them a line of crap, or sell them short. They aren't afraid of individual liberty.”

The Kentucky Senator also won over college students: Paul has been at the top of The College Fix's straw poll for the past two years. He came in second after Jeb Bush in Fusion’s 2016 poll earlier this year.

“Rand is a popular candidate among Millennials due to his past record: holding an over 12-hour filibuster for our civil liberties not only makes him popular among the Libertarian-minded but also with liberals who value open discussion and the furthering of individual rights,” Joe Lanoie, a senior at Brandeis University told Townhall. “His stances reflect the millennial view of life: a Liberty-minded and individualistic philosophy against a government which does not care for the millennial viewpoint.”

Advertisement

Paul has also found a balance of business and relatability on social media:

Millennials have responded with a strong fandom:

Paul was also the first Senator to officially join Snapchat, and the first Senator to be interviewed using the popular social media app.

More than social media savvy, Paul carries a message of sweeping reform and speaks with urgency and relatability, branding himself as “a different kind of Republican leader” -- a strategy that's powerful with the passionate millennial crowd.

Join the conversation as a VIP Member

Recommended

Trending on Townhall Videos

Advertisement
Advertisement
Advertisement