Defense Secretary Stonewalls on Questions About His Secret Absence
Here's Who Trump Is Pushing to Replace McConnell This Year
Republicans Choose Senator Katie Britt to Deliver SOTU Response
House Moving Forward With Resolution Holding Sec. Blinken in Contempt of Congress
Biden Makes It Clear He 'Cares Far More About Optics' Than Helping Americans
Politico Lands Itself in Hot Water Following Reporter's 'Christian Nationalists' Comment
Student Newspapers Might Fill in for Local News, but They Will Not Save...
Federal Appeals Court Allows Law Banning So-Called Transgender 'Care' for Children to Take...
'Dire:' New Polling of Seven Battleground States Shows Biden Trailing in This Many...
'Sanctuary' County Swallows Red Pill on Illegal Immigration
Yakym Introduces Bill Requiring Colleges to Adopt Definition of Antisemitism to Receive Fe...
First Amendment Phonies
Who's Ready to See Nathan Wade's Ex-Partner and Divorce Attorney's Text Messages?
One Member Has Already Stepped Forward to Replace Mitch McConnell
This School District Provided a Middle School With Materials About ‘White Supremacy’
Tipsheet

McCain Channels <em>Aerosmith?</em> (Before Paris & Britney there was Liv & Alicia)...

The "celebrity" ad continues to be debated and discussed.  One thing is for sure, though, the ad clearly did garner lots of attention.  And even if it meant that people were talking about
Advertisement
Barack Obama -- the debate over his celebrity status was framed by John McCain

Aside from the celebrity angle, which was derided as "frivolous," the ad did make other substantive points about energy.  Still, it was clearly the inclusion of images of Paris Hilton and Britney Spears that generated the attention McCain's team was hoping for.  Simply put, without those images, we wouldn't be talking about the ad

My conclusion is that McCain may not be able to compete with Obama when it comes to attracting the attention of the establishment media -- but Paris and Britney sure can.  So McCain's team wisely used their images to accomplish his goals.

As today's Washington Times notes, 
"Paris Hilton may think John McCain is just a “wrinkly white-haired guy,” but the Republican presidential candidate apparently has figured out the younger generation just fine. Over the past two weeks, his “celebrity” attacks have stomped Democratic presidential opponent Sen. Barack Obama in YouTube hits."
Hmmm.  It strikes me that this model is not entirely original.  In the 1990s, aging rock group Aerosmith faced a similar conundrum.  Sure, they were still putting out great rock-and-roll music, but they were far removed from their their prime of the 1970s and 80s (when they broke into the music scene with a string of hits, including "Walk this way," and "Dream on.")  In the late 80s, they had a comeback with a relatively decent rock album called "Pump," and also appeared on the
Advertisement
SNL skit "Wayne's World" -- but that was before the rise of grunge music (and the death of heavy metal).  

Heading into the early 90s, they had to be wondering how they could possibly compete in the MTV video age with up-and-coming stars like Eddie Vedder and Kirk Kurt Cobain -- guys who were half their age.  Their answer was to cast two beautiful young actresses, Alicia Silverstone and Liv Tyler to star in the videos.  Meanwhile, Steve Tyler, Joe Perry -- and the other Aerosmith guys -- were, more or less, in the background of these videos.

It worked; the videos for Cryin', Amazing, and Crazy were huge hits on MTV -- and Aerosmith successfully launched a second (or was it their third) career comeback. 

By teaming their music with younger images, Aerosmith successfully marketed their music to a new generation who otherwise might have viewed them as old fogies. 

Did the McCain team intentionally follow this model, or was it more of a coincidence?  My guess is that great minds think alike.  Still, it's fair to say that right now it looks like McCain owes about as much to Paris and Britney as Aerosmith owes to Alicia and Liv.

Join the conversation as a VIP Member

Recommended

Trending on Townhall Videos

Advertisement
Advertisement
Advertisement