Why has Goya Foods gotten swept up in the cancel culture? Though some of their targets make no sense (think the defacing and destruction of abolitionists Matthias Baldwin and Frederick Douglass), America's largest Hispanic-owned food company has committed a cardinal sin to the Left.
Goya Foods CEO Robert Unanue praised President Trump in the Rose Garden Thursday after he signed an executive order to improve access to educational and economic opportunities for Hispanic Americans.
"We're all truly blessed at the same time to have a leader like President Trump who is a builder, and that's what my grandfather did," the executive said. "He came to this country to build, to grow, to prosper. And so we have an incredible builder, and we pray for our leadership, our president, and we pray for our country that we will continue to prosper and to grow."
Now, calls for a boycott are spreading after progressives shared the video of his remarks.
Rep. Alexandria Ocasio-Cortez and former presidential candidate Julián Castro were among them.
"Oh look, it's the sound of me Googling 'how to make your own Adobo,'" she said on Twitter.
Oh look, it’s the sound of me Googling “how to make your own Adobo” https://t.co/YOScAcyAnC— Alexandria Ocasio-Cortez (@AOC) July 10, 2020
"@GoyaFoods has been a staple of so many Latino households for generations," Castro tweeted. "Now their CEO, Bob Unanue, is praising a president who villainizes and maliciously attacks Latinos for political gain. Americans should think twice before buying their products. #Goyaway"
.@GoyaFoods has been a staple of so many Latino households for generations.— Julián Castro (@JulianCastro) July 9, 2020
Now their CEO, Bob Unanue, is praising a president who villainizes and maliciously attacks Latinos for political gain. Americans should think twice before buying their products. #Goyaway https://t.co/lZDQlK6TcU
Geraldo Rivera believes this attempt at canceling Goya will not go anywhere, however.
Creepy cancel culture will find #BoycottGoya difficult & not supported by most Latinos-certainly not many over 21. Company is intertwined in Hispanic life. In urging Latino unity, my dad used to say the only real difference between we hispanics was the color of our (Goya) beans.— Geraldo Rivera (@GeraldoRivera) July 10, 2020
As of Friday morning, Goya doesn't appear to be caving.
Goya continues to work for the prosperity & education of our country! #GOYAGIVES two million pounds of food to food banks across the nation who are in desperate need of food for families impacted by COVID19. pic.twitter.com/ZUdxRUnpBl— Goya Foods (@GoyaFoods) July 10, 2020
Let's pray this company has the courage to say "no" to the mob.
Update: Unanue says he's "not apologizing".
Good on him! https://t.co/xtPmuRGJtu— Gavin Mario Wax ???? (@GavinWax) July 10, 2020