Are they right to be panicked? Premature. Worried? Absolutely. Democrats' expectation of dominance within the Hispanic vote has been steadily eroding over the last few years, and Republicans are looking to capitalize on the shift. GOP organizations have finally started doing far more than merely offering top-line messaging to Hispanics, in the months leading up to elections. They're making a more personal and lasting investment. Here's one example from earlier this year:
A center that opened in Houston this week caters to a Hispanic neighborhood. Like the other community centers, it offers a variety of events and services and gives insight into Republican Party beliefs. “At the end of the day, we know that Hispanics belong in the Republican Party,” said Macarena Martinez, the RNC’s Texas communications director. “We’re grounded within the same ideology of safety, freedom and economic opportunity.” The community centers host movie nights, parties, prayer vigils, and toy and food drives during the holiday season.
