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Tipsheet

Brown TV Ad: “I’m Nobody’s Senator Except Yours”

Six days before the people of Massachusetts head to the polls, incumbent Senator Scott Brown (R-MA) blasted out an email to supporters announcing the release of a brand new sixty second television spot -- a political ad he hopes to keep up and running throughout the Commonwealth until Election Day. Here’s an excerpt:

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Dear Friends,

I've just started running this new ad, and so far the response has been amazing. I know the more people see it, the more likely it is we will win. With a new Boston Globe poll showing me up just two points, and a different poll showing me down a few points, everything is hanging in the balance. This ad can help cut through the clutter and deliver victory.

But it is a 60 second ad, which means it costs twice as much to run. Elizabeth Warren has relied on Hollywood, Big Labor, and special interest donations to outraise me by $10 million, and as the campaign comes to a close, I'm counting on my closest friends and supporters to come through once more so I can keep this ad on television. Please, take a look:

The television spot strikes the usual chords, of course, emphasizing Senator Brown’s independent voting record and reminding viewers that he was ranked the second most bipartisan Senator in Washington last year. “I’ve kept my promise to be an independent voice,” Brown intones at the beginning of the commercial. “I put people ahead of politics. And now I need your help to keep that independent tradition alive in Massachusetts.” Although the ad is decidedly positive, Team Brown not-so-subtly implies that if Elizabeth Warren is elected -- a liberal Democrat with deep ties to the Occupy Wall Street movement -- Washington will become even more divided and polarized. Clearly, also, Brown is making a direct pitch to left-leaning independents -- i.e., voters who support President Obama but are perhaps wary of electing Professor Warren to the federal Congress. If Brown hopes to keep his seat -- and serve a full six-year term in the United States Senate -- he’ll need undecided Indies (and Democrats, for that matter) to support him. And with time running out and no more publicly televised debates scheduled, this video may be the best -- and only -- way to reach out to tens of thousands of Massachusetts voters before Election Day.

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