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Tipsheet

Favorability Underwater?

With a poll result that should strike fear into the heart of Barack Obama, a Resurgent Republic poll now finds that his favorability numbers now mirror his job-approval ratings
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and are underwater, albeit slightly (48-49).

As I noted last night, there are a number of reasons why Obama's likability numbers may have stayed artificially high.  Now, however (assuming the poll is accurate), one of three things has happened: Either the President has degraded his brand through his nasty, desperate attacks on Mitt Romney; or people who may not ever have viewed him all that favorably now feel more comfortable admitting it; or people who have always liked him have nonetheless decided to vote against him, and are trying to resolve a cognitive dissonance problem elicited by their decision to vote against someone they have always personally liked.

Whatever the cause, Obama's much-vaunted favorability was really the last metric keeping him afloat.  If it's really no longer operative, he's got reason for concern.

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