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WATCH: Maj Toure Diagnoses Conservatives' Problem With Reaching Urban America And It's Spot On

Maj Toure, the founder of Black Guns Matter, joined National Rifle Association Board Member Willes Lee on the CPAC stage to talk about conservative spreading the message to urban America. 


Toure has garnered notoriety for bringing gun safety and education to America's inner cities. He's traveled to all 50 states and introduced conservative principles, as well as the desire to protect the Second Amendment, to people who traditionally feel abandoned by the right.

"What our organization does is we go to areas with high violence, high crime, high gun control, high slave mentalities, to be perfectly honest, and inform urban America about their human right, as stated in the Second Amendment, to defend their life," Toure explained. "Urban America has been left out of that conversation and it's time for that, them days is [sic] done."

One of the points Toure brought up during his interview with Lee was the one area the left continually beats us: grassroots efforts in urban cities.

"The conservative room, has honestly, not done enough for urban America. It's just what it is. That doesn't mean that's where we stay. That means we have to create liaisons. When you say 'urban America' I mean a group of people you just named: Asians, hispanics, blacks, Latin, white...We have to do more in that regard and put more boots on the ground. If not, we can – and will – lose."

According to Toure, the majority of urban America is conservative. The problem is a "language barrier," meaning how conservatives package their ideals.

"The conservative movement has failed where we have not created enough and supported enough urban liaisons. The Left has done an amazing job of convincing urban America that the conservative room is a Klan rally. They've done it," Toure said. "[They're] saying these things to say they don't trust you. People, right now, Urban America, under a falsehood, does not trust you. What liaisons have you linked with that are already doing the work in urban America to highlight and spread our ideals of freedom?"


The biggest misconception that exists is inner-city people believing conservatives don't want to hear what they say. Toure said that's not the case but conservatives need to do a better job bridging the gap.

What Toure said it 100 percent true. The Left is great at rallying the troops – especially the young college kids – because they're doing the work on the ground. They utilizing technology to their advantage but more than anything, they're present in the inner cities. Conservatives need to make a better effort expanding our point of view by talking to groups who were traditionally write off as Democrats. Places, like California, Chicago, Philadelphia and New York, where we chalk it up as a loss, are places where we start. Every time we talk to these voters, we've planted a seed. The more we plant seeds and water them, the greater the likelihood that we'll have people come to our side. It's no longer about preaching to our own choir but reaching a new demographic. 

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