TOMS shoe company plans to donate $5 million to various gun control groups. The company also launched a campaign to mobilize their customers to support the gun control agenda.
One of TOMS' campaigns includes a postcard campaign. Customers can input their name and address on their website and the company will send a postcard to their representative.
Here's what the postcards say:
More than 90% of Americans support universal background checks.
And I'm one of them.
As your constituent, I urge you to stand with me and pass this life-saving legislation.
Let's end gun violence together.
Sincerely, (your name)
The company's founder, Blake Mycoskie, came to the decision shortly after the tragic shooting in Thousand Oaks, California, not far from his family's home. His wife, Heather Lang, called Mycoskie in fear.
“She said, ‘I’m not dropping our son off at school this morning, and I don’t know if I ever will. We’re not safe. Somebody’s got to do something,’” he told Huffington Post. “It was a pretty emotional moment for us.”
Mycoskie unveiled the company's push for universal background checks on "The Tonight Show" on Monday.
Mycoskie has received praise from various celebrities and organizations.
We can #EndGunViolenceTogether. Bravo @Toms founder @BlakeMycoskie on the incredible donation & campaign—the single largest corporate gift to end gun violence in the U.S. Go to https://t.co/xjHTHGPJo8 and tell our representatives it's time to take action: https://t.co/8azw5UaUjb— Maria Shriver (@mariashriver) November 20, 2018
Hey Tweeple Let’s join @Toms & @JimmyFallon and #EndGunViolenceTogether.— kerry washington (@kerrywashington) November 20, 2018
Head on over to https://t.co/6Q3nss11G6 to send your Member of Congress a postcard demanding they take action on what 90% of Americans agree on: universal background checks. pic.twitter.com/XSi5iokdyZ
.@BlakeMycoskie You’ve filled my heart with your generosity, making a hard holiday season without my mom so much better. THANK YOU! I just bought 7 pairs of @TOMS for myself & 5 more as gifts! Love, The Murdered Sandy Hook Principal’s Daughter #endgunviolencetogether @MomsDemand pic.twitter.com/3V4PozXhIA— Erica Lafferty Fx & Proud (@ELaffGarb) November 20, 2018
I have hope for our future because Americans from all walks of life are speaking up to say enough. Last night, @TOMS joined the fight to save lives from gun violence, and we are honored to stand with them. Thank you, @BlakeMycoskie. #EndGunViolenceTogether https://t.co/CW76MGUs3U pic.twitter.com/8mNionaEnl— Gabrielle Giffords (@GabbyGiffords) November 20, 2018
We are not helpless in the mission to #EndGunViolence. Go to https://t.co/oTClcZgjYG to send your Member of Congress a postcard demanding they take action on universal background checks. 90% of Americans agree on this. We want this together. We can end this together. @TOMS pic.twitter.com/rtAPSd00Df— Mariska Hargitay (@Mariska) November 20, 2018
Proud to stand with @TOMS to #EndGunViolenceTogether! Use your voice and take action – go to https://t.co/E6FvaSqkbD and they’ll help you send a postcard to your representative. It’s quick, it’s easy, and it’s life-saving. pic.twitter.com/XpmBUceD67— Ryan Seacrest (@RyanSeacrest) November 20, 2018