Barack and Michelle Obama have struck a deal with digital media giant Netflix to produce content for the company.
The two Obamas “have entered into a multi-year agreement to produce films and series with Netflix” according to the press release which also explains that the couple “will produce a diverse mix of content, including the potential for scripted series, unscripted series, docu-series, documentaries and features.”
President Obama expressed his desire to feature other people’s stories in the media projects:
“One of the simple joys of our time in public service was getting to meet so many fascinating people from all walks of life, and to help them share their experiences with a wider audience,” President Obama noted, explaining, “That’s why Michelle and I are so excited to partner with Netflix – we hope to cultivate and curate the talented, inspiring, creative voices who are able to promote greater empathy and understanding between peoples, and help them share their stories with the entire world.”
Michelle Obama said that “Barack and I have always believed in the power of storytelling to inspire us, to make us think differently about the world around us, and to help us open our minds and hearts to others.”
The press release also says that “The Obamas have established Higher Ground Productions as the entity under which they will produce content for Netflix.”
The New York Times wrote that “The former president has told associates that he does not intend to use the new platform to wage a public campaign against his successor in the Oval Office, or to fight against conservative media outlets like Fox News.”
The Obamas wield an expansive reach on digital media and this deal provides them access to another powerful platform. Netflix boasts massive membership “with 125 million memberships in over 190 countries,” according to the company.
In addition to potentially reaching millions through the digital streaming service, the productions could also attract media attention that would broaden the impact of their work.