Salem Communications, America’s leading radio broadcaster, Internet content provider, and magazine and book publisher targeting audiences interested in Christian and family-themed content and conservative values, has acquired Twitchy.
Twitchy, which was created by the Michelle Malkin back in March of 2012, is unique among conservative sites for curating Twitter content and striking a humorous tone. It appeals to a young audience that breaks the stereotypical conservative mold. Malkin explains Twitchy's success:
It’s hard to believe that a little more than a year ago, we were greeted with a great deal of befuddlement and amusement. Many observers couldn’t figure out why Twitchy.com was needed, what exactly it did, and who our audience was. Fast-forward: “Twitchy’d” has become a verb and every last media outlet – new and old – is elbowing its way into the Twitter curation/aggregation space.
The acquisition will be a boon to traffic on all Salem properties, as the company's political advocacy profile continues to grow.
We at Townhall are excited for the addition of Twitchy.com to Salem Communications, which also owns Townhall.com and HotAir.com.