And With Gusher's Announcement, Are We Entering the Era of 'Woke' Fruit Snacks?

Matt Vespa | June 08, 2020 4:00 PM

Folks remember this line: they will make you care. Whatever you cherish, whatever space you think won’t be polluted by politics—the Left will manage to destroy it. they have to—non-compliance is not an option. If you think this is authoritarian, you’re right. That’s the ethos of the Left. It looks like the latest front is fruit snacks. I’m not kidding. Gushers announced that they’re going to do what they can to fight racism.

Gushers wouldn’t be Gushers without the Black community and your voices. We’re working with @fruitbythefoot on creating space to amplify that. We see you. We stand with you. pic.twitter.com/7y1DgUYitN
— Gushers (@gushers) June 6, 2020

Black Lives Matter. And so do Black voices. We are devastated by the murders of George Floyd, Breonna Taylor, Ahmaud Arbery, and the countless others who have been killed. We stand with those fighting for justice.
It’s important that our words match our action. More to come. We have a long way to go in the fight against racism for systemic change.

I mean, I never thought a sugary fruit snack could become the latest battleground from which the woke legions would gather, but here we are. Then again, I think Sam Janney over at our sister site, Twitchy, nailed it. This does seem like a rather “disingenuous” marketing move. Yeah, that’s probably right—and the far-left activists helming this effort will see through it as well. Still, it’s the overture here. First, they came for the cartoons; Elmer Fudd will be disarmed. And now, they’re trying to get woke fruit snacks going? What is going on?

This feels like a disingenuous attempt to exploit a movement to market your brand.
— ???? The??FOO ???? (@PolitiBunny) June 6, 2020

Also, this isn’t the Hill to die on fruit snack people. You really don’t want to dabble in this. Guys, you are miles and miles away from the fallout precisely because you market fruit snacks. Like the mafia, once you let them in, they don’t leave. The same goes for the left-wing mob. You can be outraged over Floyd’s death. In fact, for a millisecond, the outrage transcended across political lines, but then the vandalism, the looting, and rampant arson erupted across the country.

These groups are not mainstream; Antifa is a quasi-domestic terrorist organization. If I were Gushers, I’d just stick to keeping people in sugar comas. That’s a pretty bipartisan goal.