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The Problem With Pride
OPINION

LifeWay launches ebookstore & ereader app

The opinions expressed by columnists are their own and do not necessarily represent the views of Townhall.com.
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NASHVILLE (BP) -- LifeWay Christian Resources has launched a new ebookstore at LifeWay.com and a new mobile ebook reader, making it more convenient for customers to take their favorite books with them wherever they go.

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The LifeWay Reader app is now available as a free download from the Apple App Store for iPhone and iPad and from Google Play for Android devices. LifeWay's new app allows users to build a personal library from a growing list of ebooks and resources from the same Christian publishers found in LifeWay Christian Stores and at LifeWay.com. The LifeWay.com ebookstore currently offers more than 8,000 titles.

The LifeWay Reader app comes with a free pre-loaded copy of the Holman Christian Standard Bible (HCSB). Other free content also is available online.

"The Bible features in the LifeWay Reader app make it stand apart in the market," said Tim Vineyard, president of LifeWay Christian Stores.

All ebooks with Scripture references are automatically linked to the related Bible passage. Users can click on the link to display a pop-up window in the app without having to switch apps or wait for a new browser program to start.

Another major benefit for customers is the ability to digitally house their LifeWay content in one place. Any ebooks purchased by customers with a free LifeWay ID is available to them in the app and at Reader.LifeWay.com.

For example, customers who purchased digital curriculum, such as The Gospel Project, may access much of that content through the LifeWay Reader app using their LifeWay ID. In addition, all digital content purchased from MyStudyBible.com and some other LifeWay Christian Resources apps is available to customers who use their LifeWay ID during checkout.

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In this way, content is available for users to view and read on their desktops, laptops, tablets and mobile devices.

To purchase additional digital Bibles, ebooks or other content for reading with the app, users need to make purchases through LifeWay.com or MyStudyBible.com.

"The LifeWay Reader app contributes to LifeWay's omni-channel plan for the digital world. We want to provide life-changing resources to churches and individuals in the format they prefer," Vineyard said.

Designed to give users a pleasing reading experience, the app comes with standard user customization controls, such as text size, contrast, line spacing and font choices.

Future updates to the app will include additional user customization, annotations, social sharing, improved integration with LifeWay's various Bible study platforms and thousands of new titles.

Visit LifeWay.com/ebooks to learn more, register for a free LifeWay ID, shop for ebooks and explore the LifeWay Reader apps.

Jon D. Wilke is media relations manager for LifeWay Christian Resources.

Copyright (c) 2012 Southern Baptist Convention, Baptist Press www.BPNews.net

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