Scrolling through your Facebook or Twitter feed hasn't been the same in the last few weeks.
Rich, poor, young, old, Dr. Dre, and your uncle you haven't seen in years have all been participating in the nationwide phenomena known as the "Ice Bucket Challenge." In the name of finding a cure for Lou Gehrig’s Disease (also known as ALS), the "Ice Bucket Challenge" has raised $31.5 million in just over 3 weeks. The idea is simple: donate to the ALS Association or pour ice water on your head, challenge someone else to do the same, and post to social media.
Governor Jerry Brown of California was challenged by Sacramento mayor, Kevin Johnson and instead of taking on the challenge himself, he volunteered his Welsh corgi, Sutter. Ironically, the bucket of water is poured out in front of the California Capitol Building with what appears to be a water conservation sign in the background. Watch the video here.
The "Ice Bucket Challenge" has been scrutinized by critics in California where the state is experiencing the worst drought in recored history. The Long Beach Post estimates that 6 million gallons of water have been wasted on the challenge worldwide, but any water wasted in California is intolerable. State-mandated fines of $500 are in effect for those wasting water for any reason.
Many people don't understand that the challenge is meant to be a punishment for not donating to charity. Instead it has become an excuse to post a silly video on social media.
Will Oremus of Slate.com wrote:
"As for 'raising awareness,' few of the videos I’ve seen contain any substantive information about the disease, why the money is needed, or how it will be used. More than anything else, the ice bucket videos feel like an exercise in raising awareness of one’s own zaniness, altruism, and/or attractiveness in a wet T-shirt."
The 1.2 million "Ice Bucket" videos shared on Facebook show little knowledge of what ALS is (Amyotrophic Lateral Sclerosis) from their creators. They mostly consist of "Hi, my name is so-and-so and I challenge so-and-so." Giving a little education on the disease would at least justify those who are doing the challenge and not donating, which is what many younger people are doing.
While there is probably people who do the challenge and donate to ALS research, the "Ice Bucket Challenge" is being called a ploy by those who claim to support a cause and aren't really doing anything. Some call it "slacktivism," a play-on-words for people who don't do much for the cause they are supporting (post a Facebook video, for example) and claim to be an activist for.
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