Guy Benson
Soft lighting, soft music, soft sell:

The "I'm you" tagline is obviously an attempt to begin cleansing the stigma created by the various factual attacks and unfair caricatures that have besieged her campaign since the primary.  In that sense, the ad could be fairly effective because I'd imagine O'Donnell's direct approach will strike many voters as appealing and reassuring.

Still, Politics 101 suggests that a candidate is waging a steep, uphill battle when her ad gurus find it necessary to kick-off her very first TV commercial with the words "I'm not a witch."

For those who donated to her campaign (and there were many of you), are you pleased with the ad?

Guy Benson

Guy Benson is's Political Editor. Follow him on Twitter @guypbenson. He is co-authors with Mary Katharine Ham for their new book End of Discussion: How the Left's Outrage Industry Shuts Down Debate, Manipulates Voters, and Makes America Less Free (and Fun).

Author Photo credit: Jensen Sutta Photography