Scott Rasmussen
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Mayor Michael Bloomberg ignited a firestorm of debate with his proposal to ban super-size sugary drinks in New York City. Critics bashed his nanny-statism, but supporters like first lady Michelle Obama hailed his courage.

Nationally, just 24 percent of American adults think the ban is a good idea, while 65 percent oppose it. This response is similar to the high level of opposition found for efforts to impose so-called "sin taxes" on soda and junk food. People never like it when the government picks winners and losers, and they are especially resistant to having the government determine what foods we should eat.

Those who advocate sin taxes or plans like Bloomberg's often express frustration that voters don't seem to realize the seriousness of the nation's obesity problem. However, the facts suggest that the American people are well aware of reality. Sixty-two percent recognize that exercise, diet and lifestyle choices have a bigger impact on someone's health than health insurance and medical care. Nearly half consider themselves overweight. Eighty percent see childhood obesity as a serious problem.

To some, numbers like that should naturally translate to support for government regulation to fix the problem. They simply can't see other possible solutions.

Harvard professor Daniel E. Lieberman writes in The New York Times that there are only three options in the obesity debate. The first is to do nothing. The second is better nutritional education. "The final option," he says, "is to collectively restore our diets to a more natural state through regulations." This approach is consistent with the way America's political class likes to frame every debate as a choice between doing nothing and letting the government do it.

In the case of nutritional issues, most Americans see a fourth option, one that is consistent with traditional American values: Let individuals make their own choices, and then let them bear the burden or reap the reward of those choices. That's the reason Americans overwhelmingly support the notion that health insurance companies should be allowed to offer discounts to non-smokers.

The same logic applies to other lifestyle choices. Sixty-three percent think insurance companies should offer discounts to individuals who exercise regularly. By a 54 percent to 34 percent margin, Americans think those who eat healthier also should be eligible for insurance discounts.
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Scott Rasmussen

Scott Rasmussen is founder and president of Rasmussen Reports. He is a political analyst, author, speaker and, since 1994, an independent public opinion pollster.

Scott founded Rasmussen Reports, LLC in 2003 as a media company specializing in the collection, publication and distribution of public opinion polling information. Rasmussen Reports provides in-depth data, news coverage and commentary on political, business, economic and lifestyle topics at RasmussenReports.com, America’s most visited public opinion polling site.