Editors' Note: Culture author and media commentator Rebecca Hagelin has relaunched her column on Townhall to focus on providing information to help equip parents in the culture war. Rebecca's column now appears every Tuesday and provides the latest news, analysis and tips on how you can battle the toxic culture and win. Parents, grandparents and youth leaders need help in raising children and teens to tower above the pop culture and become the best they can be. Look to Rebecca's column and Townhall each Tuesday to provide you with information, tools and inspiration you're looking for. You don't have to go it alone. Townhall is here to help.
A woman picks up an electric knife and saws off her own breast. A brother and sister having sex is the topic of a conversation. A man visits a "dominatrix" who regularly bites him during sexual encounters. And between such uplifting scenes, you and your kids are invited to visit your local child-friendly "Jack in the Box" hamburger fun spot who will then use a portion of the money you spend to pay for the sordid programming.
When companies like Jack in the Box advertise on television shows like "Nip/Tuck" which I've described above, it's time for families to take their burger nights elsewhere.
If you ever wonder how such programming stays on television, well, it's mainly because companies sponsor the shows. The trouble is, the vast majority of decent families don't watch them, so when we go to dinner or buy products we simply don't know that our money is often going to support garbage.
That's why I have come to rely on the good people at the Parents Television Council http://www.ParentsTV.org to help me "follow the money". I work hard to instill timeless values into my kids and it's a tough battle. I certainly don't expect restaurants that bill themselves as "family friendly" to undermine me. It would never, ever occur to most families that Jack in the Box - a restaurant named after a pre-school toy, for crying out loud - would sponsor the scummiest of the scum.
Recently the Parents Television Council (a non-profit, educational organization) made a live appeal at a Jack in the Box shareholders meeting to plead the case to change their ways. The director of the PTC Los Angeles Foothills Chapter, Michele Mac Neal, was on-hand to address the company executives. She said, “As a mother, I ask you today to end your sponsorship of crude television, and instead sponsor family-friendly television, coinciding with your corporate efforts in helping children within the community,” Mac Neal said.
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