I love Costco.
It’s not the giganto-normus TVs that greet you as you enter. Not the great deal you get on the bazillion pack of AA batteries. Not the discount you receive for buying a super tanker load of super-absorbent, quilted toilet paper. None of those.
I love Costco for the samples.
It is a great marketing strategy, because before you can expect someone to make a year long commitment to consuming eight gallons of multi-vegetable juice extract, they may want to sample a little swig of it; just to make sure that if nothing else, it will go well with vodka on a Saturday morning.
Chicken tenders. Cookies. Cereal. Sausage. Cinnamon rolls. Trail mix. And Dino-nuggets have all been sampled by this household. Some of those sampled items made it home and were thoroughly enjoyed. Yet others, like two gallons of cilantro infused, bohemian mango chutney, should have gotten a bit more scrutiny before they were passed across the check-out scanner.
The worst however was the green ketchup. The green ketchup should have received a lot more vetting before buying. No amount of sampling could make it taste like the usual red ketchup. The monster truck quantities of the green were soon supplanted by the more familiar, and better tasting red ketchup. Lesson learned.
What I hate about the Chi-town Demo-media machine is that there is no sampling. Obama has no meaningful record in Chicago. No record in the State of Illinois legislature. He has only an endless litany of “present” votes in the US Senate, followed shortly thereafter by a two year long anonymous run for the most powerful political job on the planet. What a resume. It defines him about as well as a generic beer could define a well brewed IPA.
This will be of no surprise to those in Chicago. They are used to being told who to vote for and when. In fact they are usually handsomely rewarded for kneeling to the long standing Chi-town machine. The dead have long ago given up protesting the practice. Even they eventually cave in to the desires of the Chicago machine. Yes they relented long ago, they look forward to election season; it makes them feel alive again, and again, and again.
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