As previously stated, I thought Mitt Romney to be a better candidate than did many observers. That said, the recent revelations in news articles that claim to chronicle the Romney campaign reinforce the idea that the "silk underwear" branch of the GOP just doesn't get it.
The emerging story of a candidate who really didn't want to run in the first place and consultants who never listened to pleas from his own family to humanize the man so that everyday people could "feel like he understands them" just makes conservatives and the GOP faithful sick. They once again spent their hard-earned money and endless time backing another Republican nominee who had no prayer of connecting with the average voter. Never mind that he was, at closer examination, a young man of privilege who outgrew his silver spoon to create his own hard-earned fortune, his case was never properly made.
And why is that? The answer is the current class of Republican "experts" and "consultants" who constantly blow into somewhere outside of their self-indulgent D.C. bubble and believe that they really do understand the "average American" in the 21st century. They do not.
Same for the well-entrenched elected officials, many of whom have gone from scrappy challengers of the status quo to fat and happy potentates. The so-called "experts" just sell any sort of snake oil a candidate or elected official and his loyal leeches will swallow. Hence, terrible focus-group-driven commercials, poor strategy in message and a "get out the vote" effort about as technologically advanced as the telegraph and with all the planning for contingencies as the Hurricane Katrina emergency efforts.