MANCHESTER, NH – Rick Perry’s Granite State headquarters has the feel of a typical
campaign office: Red, white, and blue “Perry – President” placards line the walls, young
staffers tap away incessantly on keyboards and Blackberries, and dry erase boards are
crowded with maps of the state, important dates, and key endorsements. The Texas
Governor may have just sustained a series of extraordinary blows in national polling, but
you wouldn’t know it from the demeanor of his staffers. The fight goes on, even in rival
Mitt Romney’s regional backyard.
Unsurprisingly, several staffers I spoke with are upbeat about Perry’s latest debate
performance at Dartmouth College. The word “solid” comes up more than once. “It’s
what we needed,” one aide says, expressing relief that Perry “wasn’t a pinanta this
time,” unlike in previous debates. They’re also quick to point out that debates are only
one small element of a candidate’s overall appeal. Their man, they say, is much more
dynamic in person and on the stump, which is why the campaign plans to get Perry
in front of as many voters as possible before the first votes are cast in Iowa and New
Hampshire. “We’ve adopted a marathon strategy,” one staffer explains. They certainly
have the resources to take the long view; Perry raked in over $17 million in under 50
days last quarter.
Paul Young, the former New Hampshire GOP chair who now works for Perry’s
campaign, says his team is fighting to overcome some distinct advantages enjoyed
by former Massachusetts Governor Mitt Romney -- who leads comfortably in most
statewide polls. “[Mitt] has been here campaigning for years, really. Compared to him,
everyone else is getting in late. Especially us.” Young echoes the sentiment that debates
are not the end-all-be-all of a candidate’s ability or electability. “Rick clearly connects
in person. In that sense, he’s Clintonesque or Reaganesque in his ability to work a room
and make real, personal connections with people. We want to play to that strength,”
Young says, adding that Perry is “getting better” at debating.