With the debates starting Wednesday and the conventions in the rear-view mirror, campaign season is upon us. Those of you who live in a swing state are going to see more of President Obama and Mitt Romney on their televisions in the next month than they see in their mirrors during their morning shave. Oh, the joy you people are in for.
But if this campaign has shown us anything it’s that neither campaign seems to have anyone with any talent for much more than conveying boring facts to a disinterested public in their ads.
Well, that’s not entirely true. The Obama camp also can lie like Jon Lovitz’s Saturday Night Live character, Tommy Flanagan, that Romney plans to raise taxes on the middle class by $2,000 and that he killed an Obama activist’s wife with cancer. But other than that, there’s not much about the president’s record in his ads. Can’t really blame him. It’s simply awful.
And Romney’s people aren’t much better. They aren’t lying about Obama’s record – God knows the truth is already almost too bad to believe – but they aren’t attacking it effectively either.
President Obama and his comrades are beating Romney with baseball bats and Mitt seems to be waiting for some nonexistent referee to come in and enforce the Marquis of Queensbury rules. This is a street fight, not a waltz. How you convey information is just as important as the information you convey.
I am a huge advocate of using Saul Alinsky’s tactics, mostly because they work. In his “Rules for Radicals,” Rule No.5 deals with the power of ridicule. Republicans and the Romney campaign need to – forgive the language—grow some balls and use them. A sense of humor wouldn’t hurt either.
That being said, and since I have an interest in my country not going broke and turning into Greece 2 Electric Boogaloo (Google it), I’m going to offer publicly and for free a few ideas for ads I think would be effective not only for the Romney campaign but any Republican running this year.
Good-timey Bossanova music plays, a Barack Obama look-alike we see only from behind walks down the street. He’s pointing and waiving like a cast member from the Jersey Shore walking through a club. It’s a bustling street, people walking, businesses open, life happening.
As Obama walks, he shakes hands with a man on the right of the screen. The man has a smile. Then Obama reaches his other hand into the man’s pocket, takes out a wad of money and tosses it to the left, into a trash can.