The new frontier just keeps arriving. New York magazine reports NBC programming chief Robert Greenblatt has given the go-ahead for a new sitcom called "The New Normal." NBC's new normal is about two gay men who start a family using a surrogate. Greenblatt is apparently so enamored with the concept that he's strongly considering having the 20th Century Fox TV-produced sitcom launch by August, following NBC's broadcast of the summer Olympics.
The show comes from Ryan Murphy, the gay creator of "Glee," "American Horror Story," and "Nip/Tuck." This is only part of a growing Comcast/NBC Universal campaign promoting homosexuality.
In April, gays were delighted that NBC's "Saturday Night Live" made history by adding their first lesbian featured player to the cast, Kate McKinnon. She came over from the Logo network's "Big Gay Sketch Show," where she played memorable characters such as Fitzwilliam, the self-loathing boy who longed for a "magical, enchanted vagina."
Ah, the new normal. The annual honors of the Point Foundation were held on April 16. The foundation aims to provide "financial support, mentoring, leadership training, and hope to meritorious students who are marginalized due to sexual orientation, gender identity or gender expression." They gave their Inspiration Award to Focus Features -- owned, like NBC, by Comcast -- for "championing respect and inclusion of the LGBT community."
At that event, the foundation announced that NBC Universal Diversity and Inclusion and the employee-affinity group Out at NBC Universal have created a scholarship with Point Foundation for an LGBT scholar pursuing a career in film, television, or broadcast/digital journalism. This is cozy, since Chris Baker, NBC Universal vice president for information technology, also serves on the Point Foundation's Board of Regents.
From May 4 to 6, Comcast and NBC Universal are also the top "platinum sponsors" of the Pink and Purple Weekend thrown by the National Gay and Lesbian Task Force in Washington, D.C.
The event includes some Pink and Purple Recognition Awards. They will honor filmmaker Dee Rees for her lesbian coming-of-age film "Pariah" -- from Comcast's Focus Features. They're also recognizing Latino activists and PR operatives Ingrid Duran and Catherine Pino, who through their firm, D&P Creative Strategies, have also been ... lobbyists for Comcast. Back scratch, back scratch.