You’ve probably heard about the airline crash reporting fiasco. Last Friday during a live midday newscast, KTVU TV in San Francisco reported as fact that the names of the pilots on board the Asiana airlines flight that recently crashed in that city were “Sum Ting Wong,” “Wi Tu Lo,” Ho Lee Fuk,” and “Bang Ding Ow.”
Shortly thereafter it was determined that the information, which the television station allegedly acquired from the National Transportation Safety Board (“NTSB”), was not factual, but instead a racially insensitive joke. Within less than thirty-six hours after the incident not only had KTVU’s management apologized (multiple times), but so also had the NTSB, admitting that a “summer intern” had “acted outside the scope of his authority” and had quite intentionally provided false information to the news agency.
The damage done in this situation is probably incalculable at this point. Has KTVU TV, or any of its employees, sustained damage to their credibility? Will the television station be sued for their “insensitivity,” or might the NTSB be sued by KTVU? Nobody wins in any of these scenarios, yet they are all plausible.
Instead of merely laughing at the incident – or being offended or angry – Americans should stop and consider what is to be learned from it. Even local small businesses and non-profit organizations should consider how they, too, could be mislead by a government agency or drawn in to a controversy quite un-intentionally.
It’s convenient to blame this all on a “summer intern.” But we are talking about the NTSB, an agency of our government that we trust in times of crisis to investigate such things, and we presume that the information they give us is accurate and will be helpful.
So once again, trust in our U.S. federal government has been violated. It fits a pattern. It’s similar to the U.S. Department of Justice, an agency that we trust to investigate and prosecute crimes fairly and equitably, having spent our tax dollars to fund “protestors” at the trial of George Zimmerman. It falls in line with the IRS using its power to target and harass religious and educational groups who articulate opinions that are different from President Obama’s. It is despicable and it is should not be tolerated.
But what would happen if your place of business (or your school or church or other non-profit organization) received a call or a visit from somebody purporting to represent a government agency, and that person was conveying some sort of “vital” information? Would you know how to handle that appropriately? Would you be prepared to fact-check it and verify it?
Austin Hill is an Author, Consultant, and Host of "Austin Hill's Big World of Small Business," a syndicated talk show about small business ownership and entrepreneurship. He is Co-Author of the new release "The Virtues Of Capitalism: A Moral Case For Free Markets." , Author of "White House Confidential: The Little Book Of Weird Presidential History," and a frequent guest host for Washington, DC's 105.9 WMAL Talk Radio.