Amelia Chasse

In case you haven’t heard, fellow women, we are at war. Barack Obama’s new ad tells us that “it’s a scary time to be a woman.” According to President Obama, we should vote to give him a second term on the sole ground that under a President Mitt Romney, we may not get free birth control. The fact-free nature of these claims aside, it is my hope and confident belief that the American woman of 2012 will stop and think for a moment about how demeaning it is for the President to suggest that a substance available for $9 per month is somehow a stronger indicator of her vote than her economic welfare, her level of opportunity in the job market, and her ability to live out the American Dream.

Let’s take a look at some of the rhetoric from the left:

First off, haven’t we been hearing from the Left for years that Mitt Romney is a terrible, slippery flip-flopper when it comes to abortion? What happened to that? Even accepting the premise that a President Romney would be in favor of overturning Roe v. Wade (something he would need the Supreme Court that upheld Obamacare to accomplish), I’m guessing the majority of American women – certainly the swing voters that will decide this election – find 8.2 percent unemployment and $4/gallon gasoline more ‘extreme’ than a potential president supporting a potential Supreme Court decision.

Now for my personal favorite:


No need to mourn the level of political discourse in this country, given the Lincoln-Douglas-worthy eloquence on display here. American Bridge is a liberal PAC supporting President Obama by…trying to help him lock up that coveted “lesbian mom” vote? No, what is really insidious about this ad is that it comes from the antiquated assumption that all you have to do to get a woman’s attention is mention another woman. Obama’s ad touting the Lilly Ledbetter Act uses the same tactic in its intro, “Son of a single mother. Proud father of two daughters.” It’s tantamount to waving his hands in the air and shouting, “I know women! My mother was a woman!”

Amelia Chasse

Amelia Chassé is a Republican communications consultant. She advises candidates, political committees, advocacy organizations, and corporations on new media strategy as at Hynes Communications.