Townhall.com, Where Your Opinion Counts
Talk Radio:   Bill Bennett   Mike Gallagher   Dennis Prager   Michael Medved   Hugh Hewitt   
BREAKING NEWS  LeftArrow - Townhall.com : Conservative, Political, Republican   RightArrow - Townhall.com : Conservative, Political, Republican  
Columns, funnies & more in your inbox!
  • Check the boxes and send us your email address to receveive your free newsletter
  • Your daily must-read of conservative columns, cartoons and news. Coulter, Sowell, Krauthammer and more.
  • Townhall.com’s weekly inside scoop on what’s happening behind the scenes in the world of politics. When news breaks, we report.
  • Signup to receive the latest daily Townhall cartoons
Friday, November 28, 2008
Hugh Hewitt :: Townhall.com Columnist
All A-Twitter: A Late Adapter Alert
by Hugh Hewitt
Vote on It:
Average Vote:
[+] Text [-]
 
Poll
Will the Dems' health care Christmas Present to America be an improvement or detriment to our health care system?


Matt Lewis notes the political consequences of the new style of communication:

Because Twitter allows users to send free (and often anonymous) updates, activists are now empowered to quickly spread information -- and to mobilize supporters -- via their mobile phone.  I tend to believe that while this medium is quite valuable for those of us living in a fairly safe, free society, it is even more important for those facing either hostile regimes, or during times of crisis.  Twitter is, by design, a revolutionary technology which can be effectively used to resist political oppression by spreading information quickly.  Twitter is essentially the AK-47 of communication – it’s simple, effective, and anyone can use it.  Technology, of course, is philosophically neutral – meaning it works equally well for the good guys and for the bad guys.  Still, one can imagine that “Paul Revere’s ride” might have been “Paul Revere’s Tweet” if it were to happen in modern times.

 "I'm an internet marketing profession," wrote Matt Keough, "so I'm interested in how center-right viewpoints are presented in social media."  

Not very often or very well is probably the best summation of that subject, but of course there is plenty of time to change.  "Hugh, it's a shame you didn't collect these responses on Twitter!  You could have asked for 'direct messages' and then had your Twitter account forward those messages to your email box," wrote a "web communications specialist for the Ontario government in Canada. 

Live and learn.  As the GOP and every major seller-of-anything-to-anyone should be doing.

Older folks who grump about bemoaning the spelling that dominates text messaging or the brevity and lack of paragraphs in Tweets are complaining themselves into political irrelevance. 

The two best marketing gurus I know personally are Jonathon Bock at Grace Hill Media and Mark DeMoss at the DeMoss Group.  Both men and their teams are always monitoring the explosion of new media with an eye towards harnessing every new form to the interests of their clients.  You can be assured that they are focused already on the impact and future uses of Twitter.

The heads of the National Republican Congressional Committee and the National Republican Senatorial Committee, Pete Sessions and John Cornyn respectively, as well as whomever ends up running the RNC ought to gather Bock, DeMoss, All, Neppell and Ruffini in a room with their staffs on a monthly basis to learn and refine the tools of the new media age.  When Congressman Sessions, Senator Cornyn and Chairman-to-be-named later are sending out Tweets that actually convey key info on candidates and races for 2010, I'll know the GOP has turned the technological corner.

1 2
| Full Article & Comments | < Previous
Share:
Vote on It:
Average Vote:
 
About The Author

Hugh Hewitt is host of a nationally syndicated radio talk show. Hugh Hewitt's new book is The War On The West.

Be the first to read Hugh Hewitt's column. Sign up today and receive Townhall.com delivered each morning to your inbox.

Learn about new media at Commoncraft.com
From their web site:
"Our product is explanation.
We make complex ideas easy to understand using short and simple videos."

I've used their materials to successfully train corporate users. Checkout the video intro to Twitter.

Their format is genius, would be great for political ideas. See the video on electing the American president.

And they have a sense of humor, see the video on Zombies in plain English that was released for Halloween, excellent marketing....

Digg this!
http://digg.com/politics/Twitter_and_the_GOP
Sign Up to Post Your CommentsSign Up to Post Your Comments
If you are already registered, click here to login. Otherwise, please take a few seconds to register with Townhall.com. Once you sign up, you’ll be able to post your comments immediately, use the action center, get podcasts, and more!
Note: Fields marked with a red asterisk (*) are required.
Salutation:
First Name:
*
Last Name:
*
Email:
*
Nickname:
*
Note: Nick name will be shown when you post comments.
Address 1:
*
Address 2:
City:
*
State:
*
Zip:
*
Phone:
      
Your daily must-read of conservative columns, cartoons and news. Coulter, Sowell, Krauthammer and more.
(Bi-Weekly) We highlight the best opportunities from our partners for surveys, action items and more.