Matt Lewis notes the political consequences of the new style of communication:
Because Twitter allows users to send free (and often anonymous) updates, activists are now empowered to quickly spread information -- and to mobilize supporters -- via their mobile phone. I tend to believe that while this medium is quite valuable for those of us living in a fairly safe, free society, it is even more important for those facing either hostile regimes, or during times of crisis. Twitter is, by design, a revolutionary technology which can be effectively used to resist political oppression by spreading information quickly. Twitter is essentially the AK-47 of communication – it’s simple, effective, and anyone can use it. Technology, of course, is philosophically neutral – meaning it works equally well for the good guys and for the bad guys. Still, one can imagine that “Paul Revere’s ride” might have been “Paul Revere’s Tweet” if it were to happen in modern times.
"I'm an internet marketing profession," wrote Matt Keough, "so I'm interested in how center-right viewpoints are presented in social media."
Not very often or very well is probably the best summation of that subject, but of course there is plenty of time to change. "Hugh, it's a shame you didn't collect these responses on Twitter! You could have asked for 'direct messages' and then had your Twitter account forward those messages to your email box," wrote a "web communications specialist for the Ontario government in Canada.
Live and learn. As the GOP and every major seller-of-anything-to-anyone should be doing.
Older folks who grump about bemoaning the spelling that dominates text messaging or the brevity and lack of paragraphs in Tweets are complaining themselves into political irrelevance.
The two best marketing gurus I know personally are Jonathon Bock at Grace Hill Media and Mark DeMoss at the DeMoss Group. Both men and their teams are always monitoring the explosion of new media with an eye towards harnessing every new form to the interests of their clients. You can be assured that they are focused already on the impact and future uses of Twitter.
Hugh Hewitt is host of a nationally syndicated radio talk show. Hugh Hewitt's new book is The War On The West.
Be the first to read Hugh Hewitt's column. Sign up today and receive Townhall.com delivered each morning to your inbox.