Tipsheet

Go Woke Go Broke: Here’s What Happened When a Gym Allowed a Man to Use the Women’s Locker Room

Madeline Leesman
Madeline Leesman  |  March 22, 2024 10:30 AM

This week, Planet Fitness saw the company’s valuation drop after it canceled the membership of a woman who snapped photos of a man using the women’s locker room at one of its Fairbanks, Alaska locations.

According to Fox Business, the company saw a $400 million dive in valuation from $5.3 billion to $4.9 billion days after the incident occurred, which Townhall reported on. 

To recap, a woman named Patricia Silva visited a Planet Fitness gym earlier this month and saw a man shaving in the women’s locker room. She took a photo of the man and confronted him. 

“I just came out of Planet Fitness, and there is a man shaving in a women’s bathroom. I realize he wants to be a woman, he gets to be a woman, I love him in Christ, he’s a spiritual being having a human experience, he doesn’t like his gender, so he wants to be a woman, but I’m not comfortable with him shaving in my bathroom,” Silva said in a video about the incident. 

In a follow-up video, Silva said that the gym canceled her membership as a result of her actions. 

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“Planet Fitness is defending the man in the women’s locker room. The man with a penis,” she explained.

“This is weird…it’s rather disturbing,” she added, explaining that she took the photo because she thought she was in an "unsafe space."

Women’s sports advocate Riley Gaines responded to the company’s valuation drop on X. 

“Keep going,” she wrote, “Budlight [sic] ‘em,” referring to the controversy that ensued last year when Bud Light partnered with a man who masquerades as a woman to promote their product.