Tipsheet McCain Can't Stay on Message (But RNC Can)... Matt Lewis | October 31, 2008 8:13 AM Advertisement John McCain cannot settle on a message, but the RNC can. They have been running a series of (in my opinion) very good ads tastefully attacking Barack Obama for being inexperienced. Advertisement This ad, titled, "Wave" has been making waves... The RNC -- unlike McCain, who jumps from topic-to-topic, from day-to-day -- apparently believes in finding one message that resonates...and repeating it. As such, they are underscoring the inexperience argument in several ways. Here is another example:This ad is essentially a standard ad which has been used in the past, typically by incumbent candidates. While it hasn't always helped candidates win, it has most assuredly helped narrow the gap. In my estimation, Hillary's 3 AM ad worked -- and this is really a take-off of that.To be sure, these ads are "negative" -- in the sense that they raise fears about Obama. But, unlike some of the ads about Rezko, Ayers, Wright, etc., these ads "do not take the bark off of trees" -- as they say in the business. Still, I can't help but believe that -- Recommended Did You Catch Kamala's Awkward Pause When Bret Baier Asked This Question? Matt Vespa Advertisement over time -- these ads are forcing voters to contemplate the seriousness of this election. And when you couple it with Biden's comments that Obama will be "tested," this becomes our closing argument. Obama "gets" the importance of repetition. His message is that John McCain is George Bush. But McCain hasn't settled on a message. John McCain may not be good at staying on message on the trail, but the RNC ads have settled on a consistent leitmotif. If McCain pulls this out, I think the RNC will actually deserve much of the credit. Join the conversation as a VIP Member Login to Leave a Comment Recommended Did You Catch Kamala's Awkward Pause When Bret Baier Asked This Question? Matt Vespa Look Away, Democrats. Obama Has Some Unfiltered Observations About Kamala. Matt Vespa The Collapse of Kamala Harris Josh Hammer From Restaurant Eject to Generous Tip: JD Vance’s Unexpected Dining Drama Peter Demos Here's What Cardinal Dolan Has to Say About Kamala Harris Skipping Out on Tonight's Al Smith Dinner Rebecca Downs Let's Talk About Kamala's Fox Interview Guy Benson Trending on Townhall Videos Advertisement Trending on Townhall Media 1 The Look on Chuck Schumer's Face While Listening to Trump Brutally Roast Dems Says It ALL 2 Megyn Kelly, Tucker Carlson Reveal Trump Team's Hilarious Reaction to Biden Debate Meltdown 3 Did You Catch Kamala's Awkward Pause When Bret Baier Asked This Question? Advertisement Most Popular Look Away, Democrats. Obama Has Some Unfiltered Observations About Kamala. The Collapse of Kamala Harris From Restaurant Eject to Generous Tip: JD Vance’s Unexpected Dining Drama Here's What Cardinal Dolan Has to Say About Kamala Harris Skipping Out on Tonight's Al Smith Dinner Did You Catch Kamala's Awkward Pause When Bret Baier Asked This Question? Matt Vespa Advertisement
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