For example, the McCain campaign has recently provided several high-profile female McCain surrogates. For example, our own Amanda Carpenter, writing at Glamour, interviewed Mary Matalin. BlogHer landed former Rep. Susan Molinari -- and HotAir's Ed Morrissey got an interview with former CEO Carly Fiorina.
The McCain campaign has also sought to match local surrogates with local blogs. For example, The American Mind interviewed Rep. Paul Ryan, while PolitickerWa interviewed former SoS Ralph Munro.
With the general election now clearly underway, McCain's team appears to have begun a major effort at reaching out to online media—and a diversity of it (online reporters, conservatives, moderates, and non-partisan sites). This is obviously important, and is a real step forward for the party.
Later today, I am scheduled to talk with Glenn McCall—the SC GOP’s first-ever African-American National Committeeman. Stay tuned ...