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Winning the Messaging Battle, Part I
Tipsheet

Romney Ad Destroys Obama's "Revenge" Comment

Excellent work by Team Romney and the candidate himself for quickly seizing upon a particularly sleazy remark from the president and turning it to their advantage.  Here's their new television ad, which perfectly encapsulates the tone of each campaign in the final days:
 

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Jonah Goldberg asks an interesting question: "Revenge" for what?  Obama's the incumbent:
 

If you watch the clip itself, it’s not clear at all what Obama’s supporters are supposed to want revenge for. Obama mentions Romney’s name in the context of his run for the Senate in Massachusetts — back when Romney was quite the moderate — and the audience starts to boo. Obama says “no, no. Don’t boo. Vote. Vote. Voting is the best revenge.” Revenge for what? Him running for the Senate? Revenge for Romney daring to challenge Obama? I understand Obama is bitter. That’s been obvious for a while. But it’s just a weird and narcissistic assumption that his supporters want “revenge” too. Doesn’t mean it’s wrong, though. Which makes the whole thing even creepier.  


One candidate is talking about the future, creating jobs and putting American on sound fiscal footing.  The other is shouting about exacting revenge on political adversaries.  Take your pick, America.

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UPDATE - This is a real tweet from Obama's campaign manager.  Shameless beyond words:
 


Allahpundit snarks: "Obama says something about revenge, Romney hammers him on it, ergo it’s Romney who’s made revenge his message. Of all the golden Orwellian moments Team O has given us this year, this one will be hard to beat...By this logic, O’s message is that he likes being able to fire people and thinks the 47 percent who support him are dependent on government."

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