The "Controversial" Superbowl Ad That Almost Didn't Air

Guy Benson
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Posted: Feb 07, 2011 8:53 AM
It was an ad deemed too "controversial" to air during the Superbowl -- Fox Sports reportedly rejected it for its overtly religious content and message.  Then, unexpectedly, it aired during the second half of the Green Bay Packers' victory:



I'm glad cooler heads evidently prevailed and the totally innocuous spot was allowed to run.  I eagerly await the back story on Fox's reversal, which must have come at the very last moment because every pre-game news account I've read about the kerfuffle reported that the ad was out. 

Like last year's pro-life Superbowl ad featuring Tim Tebow, this commercial is effective because strikes viewers as a non-preachy soft sell; not heavy proselytizing.