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Tipsheet

The Fight for the Cool Candidate

Behind each candidate is something that most would claim people are only born into: coolness.

A mockery that only SNL could pull off took a spin on the "Southern Republican Leadership Conference," where each candidate was introduced by a DJ to amplify their "coolness". Rand Paul's coolness is illustrated as he rolls in on a skateboard "introduced as anti-gun control, anti-Obamacare, but pro-marijuana — “He’s a small man who loves small government.” Then came Marco Rubio who comes in surrounded by ladies as “He believes marriage should be between one man and one sexy mamacita.”

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Not only do outsiders like to poke fun at the possible candidates, but the candidates themselves even get a hoot out of making fun of themselves -- in a cool way, of course.

This demeanor appears cool, comical and approachable for young republicans -- a bonus for Mr. Cruz.

So what if a president appears cool? Eighteen to 29-year-olds make up about 45 percent of the voting population. What appears "cool" to youngsters is humor, sports, fashion, and even alcohol -- something found in strategic branding. Rand Paul's campaign is offering koozies as a part merchandising. Marco Rubio hasn't been shy to announce his love for hip-hop music on Fox News's Outnumbered.

"I don’t know, maybe I’m getting old. I still love it. Especially the stuff that came out of the West Coast and California in the Nineties, when Dre and, you know, then Tupac went West Coast and abandoned the East Coast. That was a good time."

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Music, humor and sports appeal to young people, and as the 2016 presidential race scoots onward, Hillary Clinton seems to be a "social suicide" in her "grandmotherly" ways, as opposed to these lady-killer, hip-hop loving, skateboarders.

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