Ben And Jerry's To Reward Progressives Who Help 'Stop Trump.' Here's How.

Posted: Jun 23, 2018 8:00 AM
Ben And Jerry's To Reward Progressives Who Help 'Stop Trump.' Here's How.

The progressive owners of Ben & Jerry's ice cream are using their business to help drive their customers' political interests...and efforts. 

Ben and Jerry have partnered with MoveOn, a progressive fundraising and petition website, to oppose President Donald Trump's agenda. 

The ice cream company owners sent an email out to MoveOn's email subscribers, encouraging them to donate to MoveOn. In return, one winner will receive a year's worth of ice cream (one pint per week). 

Townhall obtained a copy of the email:

From: Ben & Jerry <>
Date: Mon, Jun 4, 2018, 7:00 PM
Subject: Last chance! (Stop Trump and win a year's supply of ice cream!)
To: [Redacted] 

Hi, [Redacted] —We wanted to write to you one more time to make sure that you saw our message about the upcoming elections. If you respond to our message below by 11:59 p.m. on Wednesday, you can still enter to win a year's supply of free ice cream! (That's a gift from us, Ben and Jerry, the people—not the corporation.) –Ben and Jerry

Hi, fellow MoveOn member!

It's Ben and Jerry, the ice cream guys.

We aren't experts on elections the way that MoveOn's team is, but we've been activists and MoveOn members for a long time. And it doesn't take a professional to know that Donald Trump is totally out of control and that Republicans in Congress are doing nothing to stop him.

Trump and his Republican buddies came within spitting distance of repealing Obamacare. They passed a $1 trillion tax cut for millionaires and billionaires—and Trump says that he wants to cut taxes AGAIN.1 The Environmental Protection Agency is currently headed by a man who is gutting every environmental protection that he can lay his corrupt hands on. And that's just the very tip of the iceberg.

If Democrats don't take away control of the House from Republicans this fall, Trump and his administration will continue to dismantle our democracy, the gap between the super rich and everyone else will continue to grow, and things are certain to get far worse—worse than we can even fathom right now.

There is good news, though: If MoveOn is able to run the massive elections program it has planned, Democrats have a good shot at taking back the House this fall and sending the Republican leadership packing. We've been awed over the years by the kind of organizing that MoveOn does, and we have great confidence in this program.

MoveOn's elections program is bold, inspiring, and genuinely grassroots-fueled. MoveOn's endorsing 100 progressive congressional candidates, developing new, cutting-edge methods of voter persuasion, and providing the training and tools to thousands of activists around the country who will lead and organize in the races that will determine who'll control Congress come November 7.

Will you chip in $5 a month and help MoveOn end Republican control of Congress in November, so that we can finally put some checks and balances on Trump? You might win a year's supply of free ice cream!

Yes, I'll chip in monthly to help support MoveOn's "Resist & Win" elections program and enter to win a year's supply of free ice cream.

No, I'm sorry, I can't make a monthly donation, but I'd still like to enter the contest.

(Donate using any link in this email by 11:59 p.m. on Wednesday, and you'll be automatically entered to win a year’s supply of free ice cream!)

If the delicious possibility of free ice cream isn't enough to convince you to donate right now, then here are three more reasons:

  1. Polls say that the election is getting closer, and that the Democratic Party's edge is basically gone.2 It’s now, essentially, a coin flip. 50-50 odds. Or maybe worse. One recent poll put Democrats just one point ahead, and another puts them three points ahead. (And if either result holds, Republicans will win because of gerrymandering.)3,4
  2. Republicans are copying MoveOn's elections model. This year, a GOP Super PAC funded by billionaires, called the Congressional Leadership Fund, is trying to copy MoveOn and is building a person-to-person field operation to go door to door to talk to millions of voters face to face. Its staff and volunteers have already knocked on more than 1 million doors.5
  3. The GOP is raising money at a record-breaking rate, while MoveOn's grassroots fundraising to combat the right isn't keeping up the pace. And we desperately need MoveOn's leadership in this fight: As we mentioned earlier, the polls are tightening, and MoveOn's amazing, strategic, innovative work is crucial to helping Democrats win this November. And MoveOn doesn't take money from corporate lobbyists—this work is fueled by all of us, by individual donors banding together to create real people power.

MoveOn's a key leader in the fight to make our future a better one. Will you chip in $5 a month to support MoveOn? If you do, we’ll sweeten the deal for you!

Yes, I'll chip in monthly, help fund MoveOn's "Resist & Win" elections program, and enter to win a year's supply of ice cream!

No, I'm sorry, I can't make a monthly donation, but I'd still like to enter the contest.

Thanks for all you do.

–Ben and Jerry (the ice cream guys)


1. "Trump wants to cut taxes. Again. He just cut taxes." CNN, May 23, 2018

2. "CNN poll: Democrats' 2018 advantage is nearly gone," CNN, May 9, 2018

3. Ibid 

4. "Generic Congressional Ballot," Rasmussen Reports, May 23, 2018

5. "GOP builds massive shadow army in fight for the House," Politico, May 17, 2018

MoveOn describes itself as a place "where millions mobilize for a better society" and has members that "are a force for social justice and political progress." The people who frequent the site "are committed to an inclusive and progressive future."

Other Progressive Efforts

In addition to the partnership with Ben and Jerry, MoveOn as a number of other campaigns, including:

• A campaign to defend the Mueller investigation.
• A campaign to push for gun control by confronting gun violence and the NRA.
• A campaign to win elections by endorsing progressive candidates.
• A campaign to urge members to call Senators to vote against Mike Pompeo's nomination for Secretary of State.
• A campaign to oppose President Trump's immigration agenda by pressuring state officials to not cooperate with the administration's attempts to send the National Guard to the Mexican border.
• A campaign to block a merger for Sinclair Broadcasting.
• A campaign to resist President Trump's Muslim travel ban.

The website also has various petitions for different causes, including one started by Natalie Portman and the National Domestic Workers Alliance to keep illegal alien families together. 

The group is also focused on using their sphere of influence to help progressives win Congressional seats in November's midterm elections. Their goal is to elect enough progressives to where the GOP loses control of the House.