Jackie Gingrich Cushman

Words have power; they create images and possibilities, and provide a window into the future of what could be. The best leaders use positive words to communicate a potential future for a country that is possible if actions are taken. They inspire action, progress and positive results. For words to matter, there must be a solid foundation underlying them. They cannot be all fluff and flutter.

President Ronald Reagan clearly communicated when he spoke 25 years ago this coming week in Berlin at the Brandenburg Gate. "General Secretary Gorbachev, if you seek peace, if you seek prosperity for the Soviet Union and Eastern Europe, if you seek liberalization," Reagan challenged, "come here to this gate! Mr. Gorbachev, open this gate! Mr. Gorbachev, tear down this wall!"

This same speech noted that there was "one great and inescapable conclusion: Freedom leads to prosperity. Freedom replaces the ancient hatreds. ... Freedom is the victor."

Slightly more than two years later, the wall was torn down. Words made it seem possible; words had fostered ideas, led to action and caused the wall to tumble down.

His challenge to tear down the wall was built on the foundational understanding that freedom and liberty lead to prosperity. That government could not produce the output of freedom.

Words without a solid foundation are simply a veneer.

President Barack Obama used the tagline "Hope and Change" during the 2008 election. The campaign's promise of a better future led many Americans to vote for him without understanding how the slogan would lead to action and what the outcome might be.

Now that we are living in the future intended by Obama to have been shaped by his message of "Hope and Change," we can see what it has accomplished: Obama has a tough record to defend. Federal government debt has increased under his watch from $10.6 trillion at the time of his inauguration to $15.7 trillion today.

Unemployment remains high. Some 14.7 percent of those Americans who would like to work are either unemployed or underemployed, based on June 1, Bureau of Labor Statistics data. These economic indicators do not provide a solid foundation for a conventional incumbent campaign, which would promote the president's record and accomplishments.

In May, the Obama campaign rolled out a 7-minute video with the theme "Forward."

Given Obama's record as president, it is easy to figure out why his campaign would like to focus on the future. His record is hard for anyone to defend.

Jackie Gingrich Cushman

Jackie Gingrich Cushman is a speaker, syndicated columnist, socialpreneur, and author of "The Essential American: 25 Documents and Speeches Every American Should Own," and co-author of “The 5 Principles for a Successful Life: From Our Family to Yours”.