The Gang of 15 --John Bolton, Jeb Bush, Chris Christie, Ted Cruz, Bobby Jindal, John Kasich, Peter King, Rand Paul, Rick Perry, Marco Rubio, Paul Ryan, Rick Santorum, Rick Snyder, John Thune and Scott Walker-- are enjoying what should be their last unscheduled weekend until either election night 2016 or their drop-out from the race for the White House.
From 1/2/14 forward they should be on the trail every weekend, and on television and talk radio every day. They are selling, you see, and start-ups have to sell. All the time. Every day and every night. 24/7. Even the biggest names of the 15 have to work the fields. The smallest names have to work the hardest.
There are venues galore in which to appear, including every GOP Lincoln Day Dinner in every state in 2014 and 2015.
There are a dozen GOP Senate candidates running for current "D" seats at whose sides the Gang of 15 should be competing to campaign: Tom Cotton in Arkansas, Mead Treadwell in Alaska, Bill Cassidy in Louisiana, Steve Daines in Montana, Thom Tillis in North Carolina, Terri Lynn Land in Michigan, Shelley Moore Capito in West Virginia, Mike Rounds in South Dakota, and others yet to be named in Colorado, New Hampshire, Oregon and Virginia. These are the GOP's strongest candidates in the races nine months out, and the candidates of '16 should be in the front lines of the battles of '14.
The Gang of 15 need to be up and running on Twitter and Instagram and fully staffed --already-- with social media savants and tutors, perhaps two or three, who stick with them like body men and work to make sure they are pitch perfect for the new ways of the oldest game in America. The Gang of 15 also each needs writers, honest to God wordsmiths, not just young men and women who blog or Tweet, but accomplished writers who can make a speech sing and a phrase memorable.
Then there is the Radio Gang of 10: Rush, Sean, The Great One, Laura, Bill Bennett, Mike Gallagher, Michael Medved, Dennis Prager, Glenn Beck and yours truly. Beyond that a legion of single market but very key voices like Steve Deace in Iowa, Mike Rosen in Denver and many others who help make the political weather in some regions. Every day that one of the Gang of 15 speaks, each of these talkers - with three hours to fill on their hands - should have an electronic file of labeled clips arrive in their own and their producers' in-boxes, ready to play to show off how hard that member of the Gang of 15 has been working.
The Gang of 15 should already each have a radio expert, familiar not just with the hosts but far more crucially, the producers of the radio world. They should be at their jobs already.