CW knows no bounds in creating "bigger buzz," and will stop at nothing to get children to watch its smut. They marketed this '90210' debut with the shocking sex plot by using BusRadio -- a service that broadcasts audio exclusively into school buses populated with children as young as 6. The BusRadio website aggressively boosted the debut, complete with video clips touting the show: "Get ready for the two-hour event everyone will be talking about."

One critic of the relatively new bus service struck the obvious note: "BusRadio sells itself to school districts as an age-appropriate alternative to FM radio, but once again they've demonstrated that they don't know or don't care what age-appropriate means."

The show is also being promoted on such child-centric merchandise as backpacks, school supplies, cosmetics, T-shirts and sweatshirts. The CW network continues to enjoy marketing sexualized programming to children. It's surprising there's no word yet on whether CW will introduce its own line of promotional condoms or other sexual products.

The flailing, failing CW network is in dire straits. Their overall ratings stink. Their CW-affiliated stations are beginning to drop the "CW" out of their station logos -- and that now includes even Chicago powerhouse WGN, their signature affiliate. This sleaze-selling strategy will result only in the latest in a line of CW flops and fiascoes.

In the meantime, now, thanks to CW, parents have to worry about poison on school buses.