Tipsheet

People Flocked To Try KFC’s ‘Plant-Based Chicken’ And It Sold Out In Approximately 5 Hours

Alex Nitzberg
Alex Nitzberg  |  August 28, 2019 10:45 PM

Earlier this week Townhall reported about Kentucky Fried Chicken’s planned test of “plant-based chicken.” Well apparently there is actually consumer interest in the iconic chain’s faux chicken offering because the meat-free concoction sold out within approximately five hours at the one store where it was available on Tuesday. The trial included nugget and boneless wing varieties of the product produced by the company Beyond Meat and dubbed “Beyond Fried Chicken.”

“In about five hours on Tuesday, a KFC representative said, the restaurant sold as many plant-based boneless wings and nuggets as it would sell of its popular popcorn chicken in an entire week,” the New York Times reported.

“They will ‘evaluate these results and customer feedback to determine the best way forward, potentially a larger test and/or a national rollout,’ the brand said in a statement,” according to Adweek. 

KFC’s Beyond Fried Chicken is comprised of “wheat protein coated in a proprietary breading,” according to the Associated Press.

In KFC’s press release earlier this week the chain claimed that the meatless product would indeed taste like chicken.

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"KFC Beyond Fried Chicken is so delicious, our customers will find it difficult to tell that it's plant-based," said Kevin Hochman, president and chief concept officer, KFC U.S. "I think we've all heard 'it tastes like chicken' – well our customers are going to be amazed and say, 'it tastes like Kentucky Fried Chicken!'"

One vegan who tried the product and posted about his experience on Twitter said “I would be hard-pressed to know that this wasn’t chicken if somebody didn’t tell me,” and he added that he was “very impressed.”