Tipsheet

Here We Go Again: Now Gillette Is Featuring a Transgender Man Shaving For the First Time

Leah Barkoukis
Leah Barkoukis  |  May 27, 2019 9:17 AM

Continuing to force its progressive agenda down America's throat, Gillette released an ad last week showing a father walking his transgender son through shaving for the first time.

The transgender man in the video, which was posted on Gillette’s Facebook page, is Toronto-based artist Samson Bonkeabantu Brown.

"Now, don't be scared," his father says. "Shaving is about being confident."

"Growing up, I was always trying to figure out what kind of man I wanted to become and I'm still trying to figure out what kind of man that I want to become," Brown says.

The ad, which was posted with the caption, “Whenever, wherever, however it happens,” continues with Gillette’s marketing campaign focused on masculinity.

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The company made waves in January by releasing an ad targeting  “toxic masculinity.” 

In response to that ad, Gillette said the company “believes in the best in men; that by holding each other accountable, eliminating excuses for bad behavior, and supporting a new generation working toward their personal 'best,' we can deliver positive change that will matter for years to come."


Brown thanked Gillette on Facebook for showcasing this important moment. 

In response, Gillette said it was honored and proud to have him as a partner. "Thank you for your courage and confidence in sharing your journey to becoming your best self!" the company said. 

Gillette also responded to several laudatory comments about the ad, noting that it is "taking steps to be more inclusive with how gender is represented in our marketing." 

Not everyone was happy, of course. Many on social media were pointing out how far the company's gone.