Tipsheet

The FDA Just Declared That Love Isn't Real

Love isn't real, the FDA said on Wednesday. 

Well, kind of. 

The FDA sent a letter to a Massachusetts bakery saying that it cannot list "love" as an ingredient on its packaged granola. The bakery, Nashoba Brook Bakery in Concord, MA, was told that their Nashoba Granola label, which the company claims is made with love, cannot actually list "love" on the package. "Love," said the FDA, is "not a common or usual name" for any ingredient. 

The bakery's CEO thinks the whole affair is "silly" and is probably an example of government overreach. 

From the Associated Press:

A Massachusetts bakery's granola may be made with love, but federal officials say it shouldn't be listed as an ingredient on the package.

Nashoba Brook Bakery, in Concord, has been told by the U.S. Food and Drug Administration that the label on its Nashoba Granola lists "love," and that needs to change.

In a letter posted this week , it says federal regulations require that ingredients must be listed by their common or usual name, and that "love" is not a common or usual name of an ingredient.

The bakery's CEO, John Gates, says they've gotten a positive reaction from people since news of the letter began to circulate. He says it's tapped into a feeling a lot of Americans have that the government can overreach, adding that it seems silly.

I mean, really? Your average consumer probably knows that "love" is more of an abstract concept versus an actual ingredient. Of all the things in the world this is what the FDA is choosing to focus on? Literally regulating "love"? 

Good grief.