Boomerang: Feminist Writer's Attempt To Mock Chick-fil-A's Branding Does Not Go According To Plan

Posted: Apr 19, 2018 1:10 PM
Boomerang: Feminist Writer's Attempt To Mock Chick-fil-A's Branding Does Not Go According To Plan

We’re back to this crap again. Progressives freaking out that a Chick-fil-A opened in New York City because Christians are creepy. First of all, it’s a delicious fast food chain. Two, because progressives hate it—you know it’s great. Feminist writer Jill Filipovic fired off red flares, warning fellow New Yorkers not to give the fast food chain their business. Of course, she got a backlash, in which she decided to mock her trolls saying they couldn’t spell “Chick-fil-A.”

“One more thing I learned today: even its most die-hard fans don’t know how to spell “Chick-fil-A.” I guess Jesus can do a lot but he can’t make you good at branding,” she tweeted. 

Overall, Filipovic is great to read for the other side’s perspective. In this case, it shows, once again, partially why Donald Trump won the 2016 election. Mocking fast food eaters and Christianity to strike a blow for the progressive cause. Like Clinton, you wrote off like half the country, maybe more. It’s a freaking chicken sandwich chain, folks. Also, it’s Twitter; some words need to be shortened of abbreviated for character space, so I would assume that not every time its defenders cited the brand had its precise spelling. Also, Chick-fil-A is great at branding.  Right now, the chain is about to overtake Taco Bell, Wendy’s, and Burger King. Oh, and this is happening while all their locations shut down on Sundays to observe the Lord’s Day (via MSN) [emphasis mine]:

Fast food companies are constantly competing to poach potential customers from their competitors, whether it's with an exceedingly witty social media presence or by cashing in on of-the-moment trends. However, sometimes all it takes to gain new customers is dedication to what you're good at and faster, more convenient service. That's evidently been working for Chick-fil-A because the chicken-centric chain is currently on track to become the third largest fast food restaurant in the United States, overtaking behemoth brands like Taco Bell, Wendy's, and Burger King. 


And while anyone who's been treated to one of Chick-fil-A's signature sandwiches can attest to their deliciousness, it's tough to imagine it's quietly grown more popular, and bigger, than some of the most prominent players in the fast food game. They're not even open on Sundays. Yet, there are quite a few surprising elements that've helped to catapult the premier purveyors of non-beef on-the-go meals around the country to the top.

As BuzzFeed notes, one of the biggest factors in its growth is its smart incorporation of technology, making the whole customer experience faster and arguably better with mobile ordering options and in-restaurant ordering by tablets. As a result, the average Chick-fil-A location makes more than $4 million in annual sales, which is millions more than any other major fast food chain in America. They've also doubled down on convenience by streamlining the drive-thru experience -- one location in Oklahoma City recently served 216 cars in under one hour, per the report. That's a rate of 3.6 customers per minute just at the drive-thru.

Oh, and to add to the irony, which our friends at Twitchy pointed out, she suggests that the local Kenyan chicken stands should set up shop to compete with Chick-fil-A in New York, though she isn’t sure how to spell or pronounce the name.  Filipovic moved to Kenya in 2016. She also was triggered by the amount of Christian missionaries that arrive in the country every summer. So, you can see how viewing Chick-fil-A would be seen as anathema. 

Chick-fil-A isn’t evil. It won’t degrade New York City’s liberalism, which is already at insufferable levels. I have no doubts that this location will, like the rest of its locations, do well. In the meantime, liberals will be steaming that this Christian-oriented business continues to thrive. That should put a smile on all our faces. 

(H/T Twitchy)

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