Re-Branding the GOP?

Ramesh makes a very good point about the implications of nominating Rudy:

The pro-life cause can survive without a pro-life president: It emerged from the Clinton years stronger than it had been at their beginning. But it will find it harder to survive without a pro-life party. And that would be the meaning of his nomination, even if most Republican congressmen and governors remained pro-life, and even if the party platform, left unread and unheeded, continued to offer solidarity to the unborn.