What Was Harrison Ford Thinking?

Apparently, Harrison Ford had his chest waxed on camera to illustrate the planet's pain during deforestation. Politico reported that Ford "[endured] the sharp sting of a chest wax, while narrating that "it hurts," like ripping up the forest hurts the planet."

Yes, because last time I checked, a "planet" had nerve endings. Please don't tell me that the "physical pain" a planet feels is his strongest argument against deforestation.

I almost feel ridiculous blogging about this, but that's just the point: it's such ridiculous behavior that it deserves to be called out. How are people who have an ounce of common sense supposed to take this seriously? I understand hyperbole to make a point, but this is just stupidity.