Tipsheet

You Can Now Profess Your Love For Marco Rubio on a Shirt

If you love Sen. Marco Rubio (R-FL) and the Marco Polo isn't really your style, you're in luck: You can now purchase a "Ru(bae)o" shirt from the candidate's official online store. "Bae" is a slang word for a sweetie, baby, or significant other that rose in popularity in 2013.

The website warns that the shirt is in "high demand" and may be delayed.

Love it or hate it, that's one way to reach out to millennials in a humorous manner. I think it's an impressively innovative piece of campaign marketing, and it's actually a decently on-trend shirt design. Kudos to the Rubio campaign for this pretty creative shirt.